Sydney Football Stadium is an integral part of the Moore Park complex of sports and entertainment. Infrastructure NSW and the SCG Trust are re-building the stadium and want to rethink and plan how they can deliver the best customer experience possible across all of their key stakeholders.  

Food and beverage plays a large part in this process. Future Food is worked with INSW through four stages of masterplanning to devise a successful food and beverage and catering strategy that will enhance the fan experience for all patrons and be capable of achieving this goal at every level of the stadium and at every percentage of the stadium’s capacity.  

The SFS is was a complex project involving many stakeholders and an integrated customer experience environment.

Customised Food & Hospitality Services

• Scheme Assessment & Initial Strategy Recommendations

• Forecast of Sustainable Volumes & Market Potential

• Food & Beverage  Vision, Positioning Statement & Mix

• Food & Hospitality Functionality, Form & Operational Efficiencies