Hunters Harvest
Melbourne, Australia
2021
Alex Grand, Owner of Hunters Harvest approached Future Food in May 2021 requesting assistance to address several key elements of his business which focused on fresh and healthy salads, speciality poke bowls and smoothies. Local is a key feature of the concept.
“They know what the neighbourhood wants”
- Broadsheet
Alex’s Brief primarily focused on the positioning statement of the food offers, new menu items, menu development, on-trend grab and go offers, healthy choices building on their established poke bowl offers, styling and visual presentation and merchandising. Alex was very clean that he needed to elevate the visual presentation of his two store stores (Seddon and Moonee Ponds) and the best way to do this was to benchmark his future offer again Pret A Manage (London) and Liv Eat (Australia). After a three store review of Live Eat locations in Hobart, the home of the concept, menu ideas, grab and go food display formats influenced the reposition of the two stores, starting with a refit of the Mooney Valley shop.
Future Food developed a complete food and design Concept Document reflecting the values of the concept with a modern approach to quick-service grab and good food, new menu items and an elevated display formats across sales zones within the stores.
Customised Food & Hospitality Services
Menu development listing – seasonal and grab and go
Concept Development Document – grab and go focus
Visual Merchandising Plan – hot, cold and ambient
Design Brief – Interior Design and Brand Application