NH Architecture engaged Future Food as F&B specialist in the development of the Geelong Convention and Exhibition Centre; Concept Development & Feasibility and the resulting Functional and Technical Brief. 

Its location in a prominent waterfront site ensure that it had high profile community status and required and careful and considered approach to the design and development.

A number of key stakeholders ensured a balanced approach was undertaken including:

• NH Architecture

• Development Victoria

• MCEC (Identified operator)

• Plenary Group (PPP)

Our core body of work was focused around the development and analysis of the F&B spending market size for the project across a range of market components including:

• Business & Events

• Hotel Spending & Residents

• Other Tourism

• Workers 

Future Food also provided expert perspective and review of the Functional and Technical brief (NH Architecture final deliverable)as it related to F&B on the site.

This project is currently under construction (2024).