Future Food has been engaged to provide food and hospitality to a wide group of stakeholders, including key cultural institutions within the precinct.

Collaboration and engagement with stakeholders to establish and understand their priorities and aspirations is a core component of the food and beverage strategy creation.

The resulting design will speak to the complexities of the project and in turn will in turn provide a place of civic generosity and connectivity. 

In addition to navigating and translating a diverse group of stakeholders into a considered food and beverage strategy, this project has significant impact on the personality of a major public landmark in Melbourne. Food and hospitality will be a core component of this precinct and as such, a significant component of the public personality of the precinct.

Business of Food Highlight

• Determined the potential footfall for a fully activated precinct

• Estimated the untapped market potential for food & beverage in the Public Realm

Customised Food & Hospitality Services

• Food & Beverage - Analysis & Strategy

• Function & Event Space Analysis

• Trace Area Review & Gap Analysis

• Food, Functions & Retail Programming: 2020-2025 vision statement

• Volume Forecasting & Sustainable Sales Programming