Melbourne Arts Precinct Redevelopment.jpg

Melbourne Arts Precinct Transformation

Melbourne, Australia

Future Food has been engaged to provide food and hospitality to a wide group of stakeholders, including key cultural institutions within the precinct.

Collaboration and engagement with stakeholders to establish and understand their priorities and aspirations is a core component of the food and beverage strategy creation.

The resulting design will speak to the complexities of the project and in turn will in turn provide a place of civic generosity and connectivity. 

In addition to navigating and translating a diverse group of stakeholders into a considered food and beverage strategy, this project has significant impact on the personality of a major public landmark in Melbourne. Food and hospitality will be a core component of this precinct and as such, a significant component of the public personality of the precinct.


Business of Food Highlight

  • Determined the potential footfall for a fully activated precinct

  • Estimated the untapped market potential for food & beverage in the Public Realm

Customised Food & Hospitality Services

  • Food & Beverage - Analysis & Strategy

  • Function & Event Space Analysis

  • Trace Area Review & Gap Analysis

  • Food, Functions & Retail Programming: 2020-2025 vision statement

  • Volume Forecasting & Sustainable Sales Programming


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