Website banners - case studies107.jpg
 

Collins PLace

Melbourne, Australia

Collins Place is located at the Paris end of Melbourne and for many years has enjoyed the position of a being Collins Street’s premium eating and casual dining precinct for city executives, city shoppers, tourists and visitors to the city .  Anchored by Commercial Towers and a Sofitel, the Centre is a hive of activity from early morning to late at night.  Food, bars, restaurant, cafés, fashion, retail and an art-house cinema all add the “buzz” and popularity of this amazing Melbourne destination.

The food and hospitality mix is continually evolving, from its established Kanzan Japanese which celebrates 30 years at Collins Place to the modern pop up bars and cafés that introduce new and on trend food and cocktail offers. 

When it comes to food destinations, Collins Place is always on trend, always open and always evolving.

 

Business of Food Highlight

  • Determined short-term & medium-term forecasts to facilitate the strategy to evolve the precinct

  • Conducted feasibility reviews of current & potential tenants

  • Worked with development team & architect to deliver food & beverage mix that was attuned to the evening economy

Customised Food & Hospitality Services

  • Trade Area Review & Gap Analysis

  • Identification & Analysis of Food & Beverage Trends

  • Food & Beverage Vision Positioning Statement & Mix

  • Snap Shot Food & Beverage Retailer Assessment 13 tenancies

  • Forecast of Sustainable Volumes & Market Potential

  • Food & Beverage Vision & High Level Mix

 

Related Projects