Future Food has been appointed to provide five stages of Masterplanning for this Global Landmark Project - Jeddah Economic City Mall & Waterfront. Offering multiple, experiential dining precincts across a full range of price points with a world class hospitality overlay.

Capitalising on scale and form, the mall offers smart, relaxed semi formal and sophisticated eating, meeting, dining and entertainment, featuring a highly design-driven environment – setting the benchmark in “Destination Malls” and delivering a world class experience

Business of Food Highlight

• Estimated market share of over 20% for Primary Sector

• Overall Food & Beverage market potential for Jeddah is in excess of US$4.5 billion

• Supports a scheme where average tenancy size is over 300 m2

Customised Food & Hospitality Services

• Scheme Assessment 

• Understanding the project’s built environment

• Trade Area Review & Gap Analysis

• Forecasting of Sustainable Volumes & Market Potential

• Food & Hospitality Vision, Positioning Statement & Mix

• Spatial Planning & Massing

• Concept Development & Review:  Rooftop, Food Hall & Food Court layouts