OUR PROJECTS

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Jeddah Economic City Mall

Jeddah, Saudi Arabia

Future Food was appointed to provide five stages of Masterplanning for this Global Landmark Project - Jeddah Economic City Mall & Waterfront. Offering multiple, experiential dining precincts across a full range of price points with a world class hospitality overlay.

Capitalising on scale and form, the mall offers smart, relaxed semi formal and sophisticated eating, meeting, dining and entertainment, featuring a highly design-driven environment – setting the benchmark in “Destination Malls” and delivering a world class experience

Business of Food Highlight

  • Estimated market share of over 20% for Primary Sector

  • Overall Food & Beverage market potential for Jeddah is in excess of US$4.5 billion

  • Supports a scheme where average tenancy size is over 300 m2

Customised Food & Hospitality Services

  • Scheme Assessment 

  • Understanding the project’s built environment

  • Trade Area Review & Gap Analysis

  • Forecasting of Sustainable Volumes & Market Potential

  • Food & Hospitality Vision, Positioning Statement & Mix

  • Spatial Planning & Massing

  • Concept Development & Review:  Rooftop, Food Hall & Food Court layouts