Future Food have provided Zoos Victoria with strategic Food and Beverage, catering consultation and Food and Beverage Masterplanning advice since 2015 was recently engaged by Zoos Victoria to assist with Food and Hospitality Vision, Positioning and Strategy for Melbourne Zoo and Werribee Open Range Zoo. 

Future Food created a vision and strategy that would maximise the visitor experience through an amazing food landscape, while delivering improved revenue to Zoos Victoria. The food and hospitality offer would be convenient, engaging, memorable with a well-resourced and suitably positioned capability to deliver on the anticipated growth of visitor numbers and Food and Beverage requirements in the future.

Customised Food & Hospitality Services

• Vision, Positioning Statement & Food & Beverage Strategy including Cuisine, Food & Beverage Mix Gap Analysis

• Forecast of Sustainable Volumes & Market Potential including Evaluation of Business Revenue Models 

• Assessment of the Hospitality Capabilities including:

  • Melbourne Zoo (MZ) - Equipment &
    Infrastructure Audit

  • Werribee Open Range Zoo (WORZ) - Equipment & Infrastructure Audit.

  • Strategic Masterplanning to maximise commercial business case - 2025