Future Food knows stadia
& sporting facilities
Stadiums around the world are utilising food, beverage and hospitality as core revenue categories in their commercial strategy development. The modern consumer faces a multitude of entertainment choices, and whilst there will always be an audience for a pie and a beer at the footy; a diversified food and beverage approach ensures that differing consumer/user groups can be engaged through a range of events in the creation of multi-use arenas. This ensures that the Stadium, as an asset, is more resilient and creates a greater revenue potential, by being more appealing and appropriate, more often as a venue of choice.
Food & beverage is a significant decision-driver, not only for the big events, but also in other modes of use and the sustainable development of the stadium as a year-round destination venue and business model.
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