360 Collins Street
Future Food were approached by Dexus in mid 2015 to masterplan the new dining and hospitality precinct at the rear of 360 Collins Street, Melbourne.360 Collins Street is a superbly designed, modern office tower centrally located on Melbourne’s premier business boulevard. A significant redevelopment program delivers completely refurbished workspaces, an extensive retail plaza on Little Collins Street and a new full circulation ground floor foyer. The new centralised entry from Collins Street, framed by quality retail and foyer with a welcoming Concierge and provides an expansive, quality feel with spaces to work and meet.
Future Food’s work was to focus on the rear of the building where a superb locations interfaced the 360 site with Lt. Collins St. To the rear of the ground floor foyer, a grand staircase flanked by escalators rises through an expansive double height zone and leads you to the dynamic Food & Beverage precinct. This unique outdoor dining area provides a broad selection of quality cuisine experiences. The north facing plaza offers an exclusive grassed area and a range of seating pockets dispersed between a range of six modern casual dining destinations.
Customised Food & Hospitality Services
Undertaking a full review of the Food & Beverage Options within Melbourne’s CBD and establishing the Gap Analysis for Food Concepts.
Develop a Food & Beverage Positioning Statement for the 360 Precinct defining Service Styles & Key Hospitality Characteristics.
Critically Review the proposed Scheme & Advise on Hospitality Planning relating to Spatial Planning & Operations.
Forecasting the Sustainable Food & Beverage Volumes & Sales Projections coupled with Tenancy Sizes.
Provide leasing with a list of Suitable Food Operators who aligned with the agreed Positioning Statement.
Concept Review of all Food Concepts submissions & shortlisting concept in line with the Agreed Mix & Position Statement.
Advise to the development teams on Design, Place Making, Clustering, Operational Aspects for Front & Back of House Design & Operations.