Recognised as Australasia’s Leading Meetings and Conference Centre from 2012 - 2016 by the prestigious World Travel Awards, Melbourne Convention and Exhibition Centre (MCEC) is one of Melbourne’s landmarks; affectionately known as “Jeff’s Shed”.

Future Food was engaged by MCEC to work with the project team on concept development and planning for three eateries within the convention centre, exhibition centre and the new extensions planned for 2020.

We worked collaboratively to understand the vision and objectives of the project, then Future Food delivered three new concepts including branding and logo, menus, design intent and service style for both kiosk spaces and cafés. 

Customised Food & Hospitality Services

• Concept Definition

• Concept Development

• Design Coordination & Implementation Support

• Scheme Assessment & Initial Strategy

• Food & Beverage Mix

• Tenancy Design Reviews

• Food & Menu Planning Workshops

• Operational & Service Planing - Retail Food