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Jacob’s Creek

Victoria, Australia

Future Food was engaged by Pernod Ricard for a two stage Scope & Deliverables that focussed on the business of food in its iconic Jacob’s Creek Visitor Centre in the Barossa Valley. The first stage of work was to review the existing catering operation and make recommendations on where the operation could be better aligned to best practice hospitality operation and maximise its target market alignment and revenue potential.

A second stage of work was focussed on the future of food within the Winery. A financial performance assessment and 2025 vision and strategy were produced for the hospitality component of the estate. Key strategy drivers identified in the project brief contributed to key outcomes to:

  • Develop of a powerful “Brand Immersion Vehicle”

  • Turn visitors into brand advocates

  • Create a successful business model – to maximise the food and beverage revenue potential, asset-value, customer experience and ultimately the sustainability of the operation.

  • Create a must-see destination

  • Exceed visitor expectations

Working closely with the Brand Manager and on-site Team Future Food provided a comprehensive overview of the current business and hospitality offer and provided a food and beverage vision and strategy for the future.


Customised Food & Hospitality Services

  • Food & Service Excellence - Review & Recommendations 

  • Food & Beverage Analysis & 2025 Hospitality Vision


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