Lume @ melbourne convention & Exhibition centre

Melbourne, Australia

Future Food were engaged by Lume to consider their catering response to the highly successful exhibition by Grande Experiences; for the Van Gogh season. 

The brief was to understand the learnings that could be taken from this new avenue of F&B service that was substantively different to any previous work they had undertaken. 

Future Food provided a comprehensive review of all revenue and related sales metrics as well as operational and customer experience profiles. We established a strategy to maximise uptake sales and made recommendations for future exhibitions and their related F&B offerings. 

MCEC were highly enthusiastic about the result and re-engaged us to develop the concept for the upcoming Claude Monet season. 

Our concept wrapped the artists work and the opportunities and constraints of the site into an optimised concept and operational model. 

Food and beverage at the Lume continues to be an important part of the success and immersive quality of this benchmark education and entertainment experience.