2023 – 2024

Future Food partnered with Precinct Properties in New Zealand to help masterplan Auckland’s newest retail, hospitality, and commercial district, located on the waterfront in downtown Auckland.

The development incorporates a 5-star Intercontinental Hotel, new 41 story PwC Tower and over 100 retail outlets that has transformed Auckland’s waterfront and established a new retail benchmark for New Zealand.

As their specialist retail consultant, Future Food were actively involved through the early masterplanning stages of the project, working alongside Precinct Properties and their Architecture Team (Woods Bagot and Warren and Mahoney) in designing the floorplans, clustering the F&B precincts and delivering the future strategy to incorporate 43 F&B outlets across the 3 story centre.

In addition to the strategy and masterplanning components of the project, Future Food delivered ongoing support all the way through to project delivery.

All concepts, menus and tenancy designs were critiqued and eventually signed off by Future Food, as suitable inclusions to the mix and finally Future Food worked exclusively with each tenant, to help them through their pre-planning phase, prior to opening.

Key Success Measures

Since opening in 2020, the success of the centre is testament to the level of detail and forward thinking that was applied to his project. The end outcome is not simply a new benchmark for New Zealand, but represents a new modern approach to food and retail on a global scale.

2018 - 2020

Commercial Bay is Auckland’s newest and best waterfront precinct and presents a strong, cohesive statement about its food and beverage offer and consequently captures the appeal of office workers, commuters, residents of Auckland and tourists by offering a diverse cuisine mix at accessible prices in an independent, urban environment where elements of hospitality will be as important as authenticity and depth of menu offer.

Future Food played a lead role from initial concept design and masterplanning through to opening in May 2020.

The on-trend food choices at Commercial Bay are all about modern food and casual dining experiences and reflects Auckland’s commitment to offering great food, local produce and edgy operators who offer something new and exciting points of difference.

Size/Scale: 18,000m2 over three levels

Business of Food Highlight

• Determined revenue potential for food & beverage at the planned hotel within the precinct

Customised Food & Hospitality Services

• Food and Hospitality Masterplan for Auckland’s CBD

• Scheme Assessment & Spatial Planning across
  all levels

• F&B Masterplanning of the food mix, positioning statement & service standards

• Gap Analysis & Volumes Forecasting for all F&B tenancies

• Pre and Post Opening Operational stages to support retailers in menu design, preparation, design, layout & concept authenticity.