SHopping centres: PROFESSIONAL, STRATEGIC & OPERATIONAL Advice
Whilst the traditional art of shopping has been challenged by online shopping, the traditional shopping centre will continue to be the primary source of retail therapy with both online and in-store working in together to maximise the customer experience. However, today’s master-planned malls are all about the diversity of positive experiences as we move from product-based economies to lifestyle and experienced based spending.
Shopping centres have transitioned to mixed use development status as they customise their products and services to best serve their many worker, residential, visitor and shopper communities. These ‘Living Destinations’ are a careful balance of mixed-use development components, hotels, transit hubs, wellness centres, entertainment, recreation and business parks to name a few. This future direction focuses on food, hospitality, dark kitchen and entertainment experiences it can offer, as well as modern products and new services.