Hanam, South Korea
Korea‘s largest shopping mall complex, Starfield, in Hanam, 20km east of Seoul is a “shopping theme park” experience for customers.
Designed to attract shoppers of all age groups, the mega-multiplex embodies a variety of unprecedented venues from the country’s first in-mall recreational sports arena Sports Monster to the first Tesla store in Korea scheduled to open in November.
The $1.3bn Starfield development is the biggest single building by size in Korea, covering 460,000m2, equivalent to about 70 soccer fields put together. It features around 750 stores, and its parking lot can accommodate
Stepping inside the mall, visitors are greeted with natural light coming in through glass roofs, spanning 9,927m2, built to deliver a relaxed and comfortable atmosphere the instant they walk in.
Customised Food & Hospitality Services
Trade Area Review & Initial Strategy
Forecasting Sustainable Volumes
Food & Beverage Positioning Statement & Mix
Spatial Planning & Design Analysis