12 Creek St.jpg

12 Creek Street

Brisbane, Australia

Future Food were engaged by Dexus to write a full Food & Beverage Masterplan for this greenfield mixed-use development due to commence building in 2018. The site is in the heart of the Golden Triangle and as such a comprehensive strategy was needed to ascertain clear U.S.Ps for the site and ensure commercial viability in this highly competitive food & beverage landscape. 

The Future Food brief from Dexus detailed the importance of tenant amenities and how Future Food’s mix would be a curated blend of espresso bar, cafe, after work hospitality spaces, all delivering service excellence. 


Business of Food Highlight

  • Forecast of over 300,000 Food & Beverage transactions annually.

  • Based on analysis of the worker population in & around the building

Customised Food & Hospitality Services

  • Scheme Assessment

  • Trade Area Review - Competition Review & Gap Analysis

  • Forecast of Sustainable Volume & Market Potential 

  • Food & Beverage Positioning Statement, Vision & Mix

  • Concept definition for all food concepts

  • Styling of food areas in the Lobby

  • Modern service focus & customer centric brands


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