Future Food assisted Novotel Southbank in their
pre-opening food & beverage market assessment, competitive landscape review and gap analysis/positioning recommendations.

The new hotel restaurant which operates in a challenging and highly competitive landscape, has been hailed as an immediate success and widely regarded as a compelling addition to Brisbane’s Southbank Dining scene.

The scope of work featured a proposed approach to the hotel restaurant offer including indicative imagery and initial concept approach that allowed the design team to align their thinking with the market requirement and trade area competition and progress the final design with confidence.  

Customised Food & Hospitality Services

• Trade Area Review - Competition Review
  & Gap Analysis

• Competitor proofing & hospitality rating

• Concept opportunities

• Day part trading strategy