Sunshine coast Airport
Queensland, Australia
In 2023, Future Food was commissioned by Sunshine Coast Airport to develop a comprehensive strategy for the proposed terminal redevelopment. The primary objective of this collaboration was to enhance the Airport's Arrival & Departure Experience, seamlessly extending the allure of the Sunshine Coast into the terminal.
The core vision was to embody the essence of the Sunshine Coast within the Airport environment, creating an Arrival & Departure Experience that encapsulates the region's relaxed charm, characterized by sun, sea, coast, expansive spaces, and a vibrant colour palette. The overarching theme, named "The Sunshine Coast Experience," was carefully reflected in the positioning statement and the curated food & beverage mix.
For arriving and departing passengers, the Sunshine Coast represents a haven of leisure and relaxation, where food and hospitality play a pivotal role. From Caloundra to Noosa, Point Cartwright to the Big Pineapple, the Airport aimed to provide a special experience, infusing the unique rhythm of the Sunshine Coast into its hospitality offerings. Sunshine Coast locals, whether traveling or welcoming loved ones, view the airport as an extension of their home—a source of pride for the region. The redesigned Airport promised an experience that resonates with the community, fostering a sense of connection and support for the specialties of the Coast.
Future Food's proposed mix focused on the philosophy of 'local is best,' incorporating quick-service and cafes, along with a sophisticated all-day eatery & bar. This selection aimed to encapsulate the desired businesses and service experiences aligned with the aspirations of the Airport, in harmony with the capabilities of potential food and beverage providers. The primary goal was to cater to a diverse audience throughout the day, ensuring customer satisfaction. The strategy emphasized creating an environment that encourages customers to spend more by offering modern and convenient food options, a variety of seating choices, and a range of service options. Acknowledging the transformative role of food in airports, the approach positioned it not merely as an amenity but as a crucial component contributing to the holistic service experience.
Recognizing the power of positive memories associated with culinary experiences, the redesigned Sunshine Coast Airport aimed to contribute to the overall well-being and enjoyment of both domestic and international travellers. By integrating modern food offers seamlessly into the travel journey, the Airport aspired to create a lasting and positive impression on visitors.
Future Food's collaboration with Sunshine Coast Airport exemplifies a strategic approach to enhance the overall travel experience by seamlessly blending the unique charm of the Sunshine Coast into the Airport's Arrival & Departure Experience. The carefully curated food and hospitality mix stands as a testament to the commitment to local identity, customer satisfaction, and the creation of lasting positive memories for travellers.