Georgie wine Bar

Sydney, Australia

2024

Future Food were engaged by Accor Australia to evaluate, analyse and provide a conceptual response to the food offer at Mantra Hotel in Bond Street, Sydney. In addition to the considerations of the site (small kitchen and limited floor space), the hotel sits within a highly competitive landscape, immediately adjacent to some of the biggest names in the Sydney hospitality industry. 

Our concept sought to interweave these challenges with a creative response, inspired by the architecture of the building, its address and a highly on trend but enduring food concept.

Ensuring that the business case was maximised, was a key strategy directive. The resultant concept not only trades through breakfast, lunch and dinner, but also diversifies its potential and appeal with connectivity to the busy foot traffic of George Street in the form of a grab and go offer. 

Future Food provided concept, menu ideation, name, brand collateral and social media marketing platform. 

Georgie opened in May 2024. 
Georgiewinebar.com