Museums Victoria has been creating knowledge, entertaining visitors and building the State Collection since 1854.

Museums Victoria engaged the services of Future Food to lead their search for a future food and hospitality partner for Melbourne Museum, Royal Exhibition Building and Scienceworks. Working in partnership with MV, Future Food delivered a future catering strategy that defined the direction for F&B across the sites, forecasted future revenue potential and subsequent commercial returns to Museums Victoria. Following approval of this strategy, Future Food ran a ‘direct approach’ and ‘open market’ EOI campaign to generate operator interest and advanced this further to a formal tender process, aligned to Victorian Government procurement guidelines. Acting as the subject matter expert, Future Food performed a key role in coordinating the end-to-end process on behalf of the client, developing EOI and tender documentation, creating the key evaluation criteria on which all submissions would be scored and developing a scoring matrix for all evaluation panel members.

Key Success Measures

After an exhaustive process, the campaign was a huge success, attracting interest from the best operators in the market, allowing the evaluation panel to negotiate a successful outcome and engage the services of The Fresh Collective as the future partner of all 3 assets.

The success of this consultancy can be measured by achieving all key strategy drivers that were identified at the outset of the project and through the obvious transformation of food, beverage and service experienced across both retail and events across the museum.