“Experiential food is the future – growth in curated, ‘experience’ driven food and hospitality is transforming the way all customer segments engage and spend on food across the world. Customer expectations have never been higher!
Our research and diverse project work gives us invaluable insight into deciphering the customer needs and wants across all sectors of hospitality - adopting a customer-centric approach to understand and maximise the value of food for the customer is essential.
Future Food intrinsically understands the ‘Business of Food’ sits behind the customer experience and we work with our clients to develop the Food and Hospitality strategy to ensure alignment to the wider aspirations of the project including financial returns to maximise the asset value.”
Future Food are at the forefront of Food and Hospitality consulting, we are the experts in the business of food.
Our consulting team’s global perspective and approach have been delivering the most venerated food and hospitality advice, insight and outcomes for the last 25 years.
The Future Food team have a depth of experience over a wide range of hospitality disciplines – we continue to impart our knowledge and insight in all of our 100+ projects each year, to the benefit of our clients and their customers. The team consults through a wide range of services, working within the food & hospitality sector each and every day.
Our project work takes us across Australia and New Zealand and to all corners of the globe, where we see emerging trends and passing fads. We know how food & hospitality integrate into every context, whether that be in mixed use developments, build to rent apartments, shopping centres, hotels, airports, clubs, stadiums, universities, council and government assets, tourism and arts & culture precincts.
Our consulting team has a depth of experience researching, writing and presenting projects to our clients, stakeholders, executive and company boards. Our supporting team of analysts, F&B consultants, chefs, food stylists and graphic designers provide a scalable team to meet any project requirement.
Our range of consulting services draws upon decades of food planning knowledge & hospitality operational experience underpinned by a C-Suite Executive standard of report development and presentation. In addition to our consulting services, Future Food also write articles, opinion pieces and contribute to Shopping Centre News and Clubs Magazine.
Allan Forsdick
Allan delivers specialised consultancy in food and hospitality, offering tailored solutions across strategy, concept development and intellectual property for a wide range of sectors. His work spans F&B masterplanning for towns and precincts, as well as projects across airports, hotels, clubs, shopping centres, stadia, wineries, universities, entertainment precincts, mixed use developments and corporate environments.
His international experience, including work across South Korea, Malaysia, the UAE, Europe, Australia and New Zealand, adds depth and a global lens to his portfolio.
Director
David Mallon
David's 25-year career within the hospitality industry spans various sectors – including commercial catering, hotels, clubs, restaurants, cafés, and leisure facilities.
David's specialist knowledge includes strategic food and hospitality masterplanning, analysing and uncovering current and emerging trends in the food and beverage sector, contract development, food service management; and tender management for multi-national mining and resources companies, shopping centres, mixed-use development precincts, hospitals, airports; and leisure facilities.
Director
Ashley Cooke
Ashley delivers strategy and advisory services across diverse property sectors. His client projects span large-scale mixed-use developments, community and civic precincts, universities, airports, and food halls, as well as independent restaurants, bars, and cafés.
Ashley’s distinctive approach involves a deep understanding of the competitive landscape, identification and exploration of present and upcoming trends in the Food and Beverage industry, discerning customer needs, and tailoring solutions and strategies that carve out unique points of differentiation for each project.
DirectorTalk to us about your project.
Who we work with
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![Kedron-Wavell Services Club Brisbane logo]()
"Overall, it’s a fantastic report with a constructive assessment on the current situation and some sound insight into the future. I know the board will love the document."
Kedron-Wavell Services Club, Brisbane
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![Logo of Dart West Retail Pty Limited, featuring a stylized 'A' and the company name in bold letters.]()
“ I have valued Future Food’s involvement across multiple projects over the past 20 years both locally and internationally. They have continually proven their credentials as a market leader when it comes to the latest credible market driven and analytical advice on all things Food & Hospitality. They own this space across multiple regions within the Retail Shopping Mall industry.”
Peter Anderson, Senior Development Director
Dart West Retail -
![A logo for Auckland Airport featuring a stylized letter 'A' and the words 'Auckland Airport' in black text.]()
“ Auckland Airport was very pleased with the quality of the work that the team from Future Food produced. Their expertise in food is unquestioned and they also have a good understanding of airport F&B in the region. A great combination.”
Richard Barker, GM Retail & Commercial
Auckland International Airport -
![Shinsegae logo with a red flower emblem beside the text]()
“ Thank you very much for all your hard work. Future Food has inspired many of us with great Food and Hospitality knowledge.”
Jongyup Kwon, Leasing Planning Associate
Starfield Cheongna | Incheon, South Korea -
![Logo for Belmont 16'S Sailing Club with stylized sailboat graphic.]()
"A great report – well-structured, well-written & full of great information that can be implemented on a rolling timeline."
Gordon Maxwell, Operations Manager
Belmont 16s Sailing Club -
![Vicinity Centres logo]()
"I would like to personally thank you for your time and effort thus far... the improvement is incredible and the learnings our team have been able to glean from you is invaluable."
Ben Watson, Centre Manager
Box Hill Shopping Centre, Melbourne
