Future Food were engaged by The Malthouse Theatre in Southbank, Melbourne to assist them with searching the market and facilitating the engagement of a highly capable catering partner to manage their functions and events offering and their retail food and beverage outlet for the future.

Through conducting an extensive search of industry leading Catering Companies and Hospitality Operators ensured a comprehensive campaign was managed to identify the best partner for the Theatre moving forwards.

Future Food were firstly tasked with developing a highly creative and visual Expression of Interest document that thoroughly communicated the opportunity to the market and captured interest from a wide range of potential partners.

In addition to this stage, Future Food reviewed and scored all submissions, facilitated all meetings, chaired the selection panel and provided a formal recommendation to the Malthouse Theatre to appoint the preferred operator at the conclusion of the assessment phase.

Peter Rowland Group were identified as the preeminent partner and operator to deliver on the vision for Malthouse Theatre and were fittingly appointed as the new Food & Hospitality Partner.

The successful outcome achieved for this project was due to Future Food’s detailed understanding and knowledge of the broader food and hospitality industry as well as our relationships built with best-practice Caterers and F&B operators in the Melbourne and Australian marketplace.

Business of Food Highlight

• In working up the EOI campaign, Future Food estimated the potential revenue that a new operator could achieve.

• This enabled the Malthouse Theatre to set its income expectations appropriately & be able to negotiate with potential partners from a position of strength.

Customised Food & Hospitality Services

• EOI Campaign

• EOI Review & Recommendations