Established in 1869, the Adelaide Central Market has been a thriving hub of food and culture for over 150 years. Adelaide Central Market is one of the largest under cover market in the Southern Hemisphere, buzzing with life and colour all year round.

Future Food have worked alongside Adelaide Central Market Authority over a four-year period, with the aim of supporting the existing retail operations and planning the future redevelopment and expansion project.

Future Food’s initial consultancy focussed on conducting a detailed review of the current Food & Beverage stalls (both fresh and prepared) and assessment of a pre-selected number market stalls (20–25 fresh and prepared stalls) on a holistic level to gauge their suitability for inclusion in the current and future overall Food & Beverage mix.

This initial assessment helped identify future gaps and opportunities to enhance the market mix and establish more unique market-led experiences.

Our secondary engagement was focused on developing the food and hospitality market strategy for the $400 million ACM redevelopment and expansion project. This consultancy focussed on masterplanning the F&B (fresh and prepared food) within the new Market Square development. A holistic market review, gaps and opportunity analysis, assessment of the proposed scheme, customer spending profiles, project constraints, market potential and sustainable volume of F&B and mix were delivered and presented to the ACM Board.

Key Success Measures

Future Food’s strategy was endorsed by the ACM Board and will be a pivotal resource in shaping the future of Adelaide Central Market and the Market Square redevelopment.