OUR PROJECTS
Dubai Exhibition & World Trade Centre
Dubai, UAE
The Dubai World Trade Centre (DWTC) has sharpened its strategy by separating exhibition events from its broader convention and meetings business. At the heart of this shift is the Dubai Exhibition Centre (DEC), launched ahead of Expo 2020 with 40,000m² of space and now expanding to 180,000m², positioning it among the world’s leading exhibition venues.
Future Food was commissioned to model DEC’s largest events — Gitex, Gulfood, and Arab Health — each attracting daily attendances of over 40,000. Our analysis covered footfall, F&B spending, and active spenders, enabling strategies for catering volumes, positioning, and scalable menus. The objective was to absorb peak demand, maximise customer capture, and strengthen ROI through efficient and adaptable service solutions.
We also advised on vendor selection, engaging leading UAE operators alongside DEC-run venues, and developed menu frameworks to serve diverse visitor profiles including MENA, Western, and Asian customers.
In parallel, we shaped concepts and revenue strategies for existing venues and advised design teams on layouts to optimise high-volume food service. Supported by market research, our findings highlighted food as a primary driver of satisfaction and spend at mega-events, confirming its role in generating repeat visitation and long-term commercial success.
Our Projects
The Waterfront Redevelopment, Brisbane
Crown Resorts, Melbourne & Perth
Georgie Wine Bar, Sydney
The Queensbridge Building, Melbourne
Stadium Australia, Sydney
The New Sydney Fish Market
12 Apostles Visitor Centre, Victoria
Australian Centre for the Moving Image, Melbourne
BHP, Australia-wide
Burnside Village, Adelaide
Canberra Theatres Redevelopment
One New Zealand Stadium, Christchurch
Chadstone Shopping Centre, Melbourne
Melbourne Convention & Exhibition Centre
Museums Victoria, Melbourne
Queensland Performing Arts Centre, Brisbane
The Ritz Carlton, Perth
Royal Botanic Gardens Melbourne
University of Melbourne
Vikings Clubs, ACT & NSW
Chick-Fil-A, California
The Dubai Mall, UAE
The Galleria, Abu Dhabi, UAE
Hudson Yards, New York City
Jeddah Economic City Mall, Saudi Arabia
Starfield Cheongna, Incheon, South Korea
Suria KLCC, Kuala Lumpur, Malaysia
Yas Viceroy Hotel, Abu Dhabi, UAE
Abbotsford Convent, Melbourne
Auckland International Airport
Collins Square, Melbourne
Commercial Bay Redevelopment, Auckland
Gold Coast Airport, Queensland
Harkness Cemetery, Melbourne
Kedron-Wavell Services Club, Brisbane
25 Martin Place (formerly MLC Centre), Sydney
Parramatta Square, Sydney
Queen Victoria Market, Melbourne
Arts Centre Melbourne
Alba Thermal Springs & Spa, Victoria
Marvel Stadium, Melbourne
Mirvac National Standards, Australia-wide
Westfield Sydney