In 2023, Future Food was commissioned by Vikings Clubs to conduct a comprehensive review and provide strategic guidance for their existing six club locations and two forthcoming developments. The primary objective was to formulate a diversified hospitality strategy aimed at securing the Club’s position as the leading Food and Beverage (F&B) provider in the region. This strategy aimed to ensure a sustainable F&B business model, considering the evolving economic landscape, which is progressively less reliant on revenue from gaming and Electronic Gaming Machines (EGM).
Our proactive engagement with this forward-thinking organization involved an on-site hospitality review and a stakeholder engagement session.
Following the completion of this initial strategy, aligned with a thorough analysis of key competitors, Future Food presented Vikings with a diversification strategy. This strategy enabled each club in the portfolio to differentiate itself, catering to various customer needs and demographics specific to each location. Some clubs were tailored for a family demographic, while others were geared towards a senior membership bias, and some attracted a youth and student audience.
Moreover, the Club was in the process of transitioning all its assets back to an internally operated F&B model after several years of outsourcing catering services.
Future Food provided the Vikings Clubs with benchmark operating costs and recommended performance standards. These standards could be incorporated into the Key Performance Indicator (KPI) structures of senior club managers, thereby incentivising best practice performance.
““Future Food’s expertise in developing a tailored food and beverage strategy for Vikings Group has been instrumental in our success. Their innovative approach and deep understanding of our membership and community needs have significantly enhanced our catering services across multiple locations.
Future Food’s recommendations have not only aligned perfectly with our strategic goals but have also driven tangible results. We’ve experienced notable growth in our catering outlets and have consistently met our projected profit targets since implementing their strategies. Their comprehensive procurement review was particularly impactful, leveraging group buying power and centralising activities to optimise efficiency and cost-effectiveness. This initiative has streamlined our operations and enhanced our overall profitability.
Future Food has proven to be a valuable partner, dedicated to delivering exceptional service and results. Their commitment to understanding our unique requirements and delivering tailored solutions has made a significant difference in our business. I highly recommend Future Food to any organisation seeking to elevate their food and beverage offerings and drive sustainable growth.””
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