AUGUST 2024
Since 1909, The Albert Park Yachting and Angling Club has watched the tide come and go from its beachfront lookout on the sand next to Kerferd Road Pier. With its engaging atmosphere and magnificent decks, this is undoubtedly one of Melbourne’s Premier Clubs, only 4.5km from the CBD.
Future Food worked with the Albert Park Yachting & Angling Club (APYAC) to develop an operator strategy, business feasibility and operational direction for the Club.
Subsequent to this we developed and actioned a campaign to identify and source top tier operators aligned to the club's aspirations and exclusive members only charter.
Working collaboratively with the Club, we produced a comprehensive feasibility study that considered Kitchen and Bar operations, Events and Functions, competitor pricing and positioning strategies. We developed a series of realistic and implementable strategies that delivered best ROI for the Club and a positive business case for prospective catering partners.
In August 2024 we took the opportunity to market and secured a top Melbourne Chef to deliver the strategies.
Subsequent to the completion of our work, Barry Hayes (our primary Client contact), Club Vice President declared, "Future Food have been instrumental in guiding every aspect of our F&B Strategy to achieve a great result,
in a very tight timeline."
“I can’t thank Allan and Future Food enough for their work on this project. Super professional, they provided us with some incredible opportunities - each perfect for the role in their own way – but when it comes down to it, it’s ALL about the Members, and the Club’s legacy that we have been charged with nurturing. Even then Allan was there helping us right to the end. A class act.”
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