As the cost of living pressures continue to bite in Australia, consumers are becoming increasingly discerning about where, when and how much of their disposable income they spend on eating out. For shopping centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value. In this article, we delve into practical strategies that shopping centres and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.