Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore.
It’s one thing to say that the food and beverage industry has continued to grow but it’s another to back it up with data. Intermedia have released their annual market research report exploring the spend, behaviour and preference of the Australian population when it comes to eating out. Continue reading to learn just what Australians got up to last when they went out to eat, dine and enjoy.