Delivering a modern dining precinct in a club environment demands a future-focused strategy that runs deeper than an interior design plan and the project manager’s brief. The strategy for any well-considered project should shape the food and hospitality experience for the future of food in your Club. The F&B strategy should overlap seamlessly through the design phase, and into pre and post-opening activation of the dining precinct, ultimately welcoming customers to exciting new experiences – a benchmark in your region.

Future Food have curated a list of food trends that we have seen through our work and experience in Australia and around the world. Which food and hospitality trends will inspire you and your team to enhance your centre, precinct, campus or club to drive value and improve the customer experience?

Food and beverage provides Clubs with substantial competitive advantages:

• Positive Business Case. A well-performing F&B venue can translate into a substantial revenue stream for Clubs. 

• Point of Difference. Hospitality and food & beverage service can be the differentiator that advances a good Club experience to an exceptional one. The ability to get it right in food and beverage can underpin a Club's individuality, attracting in-demand membership and increased visitation. In a crowded market, where Clubs vie for attention, a superior F&B offering becomes a key aspect of distinguishing one Club from another.

This year we have had the privilege to provide food consultancy for some of Australia’s best fresh-food markets; both existing and under redevelopment. Our exposure to projects such as the new Sydney Fish Market, Adelaide Central Market (both under redevelopment), plus Melbourne’s Queen Victoria Market and Camberwell Market have provided us with contemporary insight and research into the opportunities, challenges, management and direction of large and small footprint, fresh food and specialty produce market-retail.

As the cost of living pressures continue to bite in Australia, consumers are becoming increasingly discerning about where, when and how much of their disposable income they spend on eating out. For shopping centre management and F&B operators, this scenario presents a partnership opportunity to plan and implement strategies to adapt to new consumer F&B spending patterns and continue to drive visitation, overall spend and maintain or increase asset value. In this article, we delve into practical strategies that shopping centres and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.

Future Food has long been recognised as a leader in Food & Hospitality Master Planning. However, in the past 5 years, we have assembled a new specialist skill set that involves actively managing expressions of interest (EOI) and tender campaigns for a wide range of companies and sectors. This niche service is gaining popularity in the food and hospitality industry, and at Future Food, we have revolutionised the methodology of connecting our clients with the talent they have been seeking for the betterment of their assets, precincts, and venues.