Concept Development

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore. 

10 Quick Service Restaurants We're Enjoying Right Now

10 Quick Service Restaurants We're Enjoying Right Now

At Future Food, we are constantly on the lookout for operators and concepts that are pushing the envelope on the food and beverage experience. Whether it's a modern update on the classic sandwich bar or an on-trend superfood cafe to replace the chain coffee shop, we are enjoying the growth in unique, customer-centric and exciting options we have when it comes to masterplanning precincts and projects which we work on. We've listed 10 food and beverage brands from around Australia which have caught our eye this year. 

Future Food News: Celebrating the 1st Year Anniversary of Marae Izakaya

Future Food News: Celebrating the 1st Year Anniversary of Marae Izakaya

In October 2016, the doors to the reinvigorated Chadstone Shopping Centre were swung wide open. Future Food had the pleasure of working alongside this project, assisting in creating an innovative and strategic food mix across both new dining precincts, including 24 outlets in Food Central and seven full-service style restaurants in The Dining Terrace, one of which was Marae Izakaya. Last Thursday marked the one year anniversary since the opening of Marae Izakaya. The team enjoyed a night filled with music, Japanese tradition, culture, delicious food and vintage sake cracking barrel services.

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.

We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.