Food Halls are not just food courts in different guise. They are new food destinations that are exciting consumers around the world by putting food, design and experience first. These new dining meccas are all about hospitality - built on a strategy of the structure of traditional food courts and the success of Eataly and the great food markets of the world. All of this is informed by understanding the importance of modern biophilic design principles which are aimed at enhancing the well-being of users through “green-place” features.
Francis Loughran’s projects and study tours take him far and wide in search of the best food and the best brands when it comes to food. Over the past few weeks Francis has been reviewing some of New Zealand’s newest and hippest new food designations; The Press Hall in Wellington’s CBD (80 Willis Street) and Queen’s Rise in Queen Street, central Auckland. Today, the focus here is on Wellington.
NH Architecture is one of Melbourne’s leading architecture studios and currently they are working on a number of retail precincts where food and hospitality are central to the development. Having partnered with Future Food on a number of projects over the years, we sat down with NH’s Managing Director, Roger Nelson, to talk about his view on food and design and what is considered by an architect when a hospitality precinct is being developed.
With every competitor in the market now understanding that an ‘experience’ is now a minimum expectation, creating a design concept or precinct design that is outstanding on an experiential level, can be challenging. How will customers remember your food and beverage offer from the next? We have eight recommendations that will help to create an elevated experience using interior design as the primary tool. By elevating the design of your interior space using some or all of these recommendations, you can create the best environment for memories and customer loyalty time and time again.