In 2023, Architectus enlisted the services of Future Food for the revitalization of the Canberra Theatres. The redeveloped Canberra Theatres project encompasses the integration of a new 2,000-seat theatre, expanded front-of-house and function/event facilities, newly designed foyer bars (across all theatres), and a state-of-the-art box office.

Noteworthy among the outlined project objectives from the client, Canberra Theatres, was the incorporation of food and beverage establishments available for independent leasing to third-party operators, in addition to internally operated foyer bars and core capabilities. This strategic approach enables the Theatres to concentrate on their core competencies while allowing catering or F&B operators to furnish an exceptional offering for the Canberra Theatres. Consequently, meticulous attention was directed towards ensuring that the Theatre provided a conducive infrastructure level, permitting third-party operators to function autonomously without any conflict of usage in critical back-of-house areas, including loading docks and corridors.

This collaboration ensured a comprehensive and strategic approach towards the enhancement of the Canberra Theatres, guaranteeing a seamless and mutually beneficial partnership between the Theatre and independent operators.

Future Food delivered an range of services to our client, including:

• Facilitating industry connections and conducting market sounding

• Defining venue mix and operating requirements

• Offering advisory services on back-of-house infrastructure

• Right-sizing catering spaces in alignment with proposed usages

• Assessing F&B market potential and establishing sustainable revenue streams

• Developing operating models and considerations

• Identifying success factors and providing recommendations for each venue and theatre

• Furnishing external activation recommendations, encompassing terraces and rooftops

• Crafting concept direction for each venue and foyer bar

• Compiling an inventory of functions and events, accompanied by operational recommendations

• Providing Back-of-House & Loading Bay Recommendations tailored specifically to F&B operations.