Future Food was engaged by Arts Centre Melbourne to advise on key Food & Beverage Masterplanning services for the “Re-imagine Arts Centre Melbourne” project.

The key focus of the project was to deliver a visionary and aspirational Melbourne–centric hospitality positioning statement and strategy aligned with the City of Melbourne’s vision for the Melbourne Arts Precinct.

Business of Food Highlight

• Established the market potential for the food & beverage offer in the redeveloped Theatres Building

• Assess the impact of the redevelopment of the Arts Precinct on the food & beverage potential for the Arts Centre

Customised Food & Hospitality Services

• Food & Beverage Masterplanning 

• Site Assessment, Trade Area Review & Benchmarking

• Forecasting of Sustainable Volumes

• Food & Beverage Statement & Indicative Mix

• Spatial Planning & Design Strategy