Shopping Centre

Creating Food & Beverage Precincts to Anchor Local Communities

Creating Food & Beverage Precincts to Anchor Local Communities

In the changing retail landscape Neighbourhood shopping centres are facing competition from online shopping, high street food deliveries like Uber & Deliveroo, high street dining precinct and the inevitable introduction of smart casual/ family restaurants within the building footprint of stand-alone cinemas and other entertainment precincts.

Smart Casual and Family Dining precincts are no longer the BASTAN of the larger malls and retail precincts. The smaller malls are starting to recognise the many benefits of increasing the food GLA and the development of dining precincts. They want to include roof tops and dining lanes.

Hospitality Masterplanning Korea’s Largest Shopping Mall: Shinsegae Starfield Hanam

Hospitality Masterplanning Korea’s Largest Shopping Mall: Shinsegae Starfield Hanam

Future Food were brought onto the Shinsegae Starfield project as the principal hospitality masterplanners to work alongside owners, Shinsegae Property and Taubmans Asia. With an investment price tag of $1.3 billion, the scale of this project is one of the the biggest Korea has seen. See how Future Food tackled this project to deliver a world class dining experience to suit the elevated retail and entertainment offer at Shinsegae Starfield, Hanam.

The Art of Hospitality Masterplanning in Retail Centres

The Art of Hospitality Masterplanning in Retail Centres

Today, food and beverage is one of the biggest assets to a development proven by the exponential growth that has occurred in this category over the last few years. The global food and beverage market has been growing at roughly 5% a year and in doing so, food outlets are now making up over 20% of new and redeveloped retail centres as they become a mainstay and an anchor for shopping centre success. Over the years, and as avid foodies, the Future Food team have learnt that there are a set of common key components that successful hospitality masterplans posses.

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore.