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The Booming Brunch Scene: The most popular day-part for dining out

The Booming Brunch Scene: The most popular day-part for dining out

According to The NPD Group’s latest market research, brunch is currently the most popular day-part for not only full service restaurants (FSR) but quick service restaurants (QSR) and retail as well with it experiencing a 12% visit growth across all sectors in 2017. And a similar trend is being experienced globally with more people looking up places to eat brunch on Google than ever before. What makes this day-part so appealing to our emerging population?

Keeping Up with The Gen Z'ers

Keeping Up with The Gen Z'ers

We first introduced you to the Gen Z generation last year where we discussed what the food landscape is predicted to look like to appeal to this uprising age group (8 Things You Need to Know About Generation Z). Time has passed and the industry is even more focussed on this group who are fast becoming key customers, particularly when it comes to food. As they continue to grow up and begin making independent purchasing decisions; media attention, market research and advertising campaigns are analysing a generation to understand exactly what it is they want and need.

The Digital Foodscape

The Digital Foodscape

Whilst the hospitality industry might be protected from the impact of technology, it is still important that we are across how consumers are using technology as it plays a major role in how customers are making their decision on where and what they spend their food dollars on. 

The Digital Foodscape is the language of Millennials (the foodie generation) and Gen Z (the MasterChef generation). They read menus on their phones, choose items based on the photos they’ve seen and share their experiences with friends via their own social media platforms. 

5 Simple Marketing Tips to Maximise Sales at your Restaurant, Cafe or Food Store

5 Simple Marketing Tips to Maximise Sales at your Restaurant, Cafe or Food Store

There is a lot that goes into a successful food and beverage offer from the customer service right through to the overall look and feel of the space. It would be simplistic to say that you could follow five simple steps in order to bring about business success. However, there are definitely things that can be done to boost the sales of your business which take little effort but gain maximum benefit. Here are five simple marketing hints from the Future Food team...