Function

Designing Your Front of House, Back of House and Counter Spaces for Maximum Sales Potential

Designing Your Front of House, Back of House and Counter Spaces for Maximum Sales Potential

The way a customer rates a place is not on the size or scale of the shop, it is how immersive and experiential the environment is and how it compliments the food offering - food and design need to work in harmony which means operational efficiencies and ergonomic design need to be implemented perfectly. Let’s delve deeper into the key considerations of a concept to ensure functionality meets clever and creative design.

Architecture and Design: Front of House

Architecture and Design: Front of House

Front of house (FOH) design is mostly about creating a space that customers can engage with and feel comfortable in meaning it is more to do with the psychology of your customers rather than the actual food. FOH design has the power to convey your offer’s message within the first glance as well as ensure a customer feels welcome in the space, can move through the space with ease and purchase everything they might want and need from their visit before exiting the outlet feeling comfortable and content...