Fine Dining

The elevation of F&B in the Hotel industry

The elevation of F&B in the Hotel industry

Future Food are leaders in Food & Hospitality Consulting to the hotel industry, partnering with developers and hotel operators around the world to maximise the benefit food and beverage can bring to their property.

Throughout 2018/2019 it seemed that every week we were picking up the newspaper and reading announcements of the “Next New” hotel being built in one of our capital cities, or the first of its kind new ‘Lifestyle’ hotel brand entering the market to cater towards new customer demands in the aspirational hotel market.

With the introduction of brands like 25 Hours Hotels by Accor, Voco Hotels by IHG and W Hotels by Marriott, it appeared that the ‘lifestyle’ product was on-trend and in high demand, yet the announcement of global leaders including St Regis, Ritz Carlton and Mandarin Oriental also eyeing off new locations in Sydney, Perth and Melbourne revealed the push across all levels of hotel positioning.

Masterplanning the Corporate Food Precinct at Collins Square

Masterplanning the Corporate Food Precinct at Collins Square

Over our forty years`of experience, Future Food has worked alongside innovative developers and property management companies to redefine the way food hospitality is planned, delivered and managed in our workplaces and office lobbies. Collins Square, a Future Food project that was delivered in partnership with leading Australian developer, Walker Corporation is a good example of how a hospitality strategy combined with a range of other place-led initiatives can elevate the workplace experience.

Make a Moment of It: Be the Experience Diners and Shoppers Want to Buy

Make a Moment of It: Be the Experience Diners and Shoppers Want to Buy

Restaurant management platform, SevenRooms has been exploring the shift in consumer needs when it comes to dining out and the results have just come through in their recent report “Turning a Meal Into an Experience” to define exactly what hospitality can focus on to gain customer loyalty. With the focus shifting from food alone to an all-encompassing experience, understanding the key points that enhance or deflate an experience are key. Interestingly enough, a large part of the results can be applied to not only to the hospitality industry but the retail and entertainment industries also who are seeking to provide that ‘value-add’ - the experience, that cannot be found online. From making a space atmospheric to using a customer’s name, here’s what you can take home from the report: 

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.

We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.

Fancy Fast Food: The Concepts That are Bridging the Gap Between Fast Food and Fine Dining

Fancy Fast Food: The Concepts That are Bridging the Gap Between Fast Food and Fine Dining

Fine dining has been evolving in the hospitality world lately and it’s not doing it in the direction of becoming more ‘fine’ in its accessibility but it’s actually evolving into the fast food category meaning people are able to get their hands on high quality food, quickly in many more retail precincts around the world. Fast ‘fine’ food is elevating the way people see food in these precincts and is allowing people to make good food choices without having to think too hard at all.