To our clients and associates, thank you for another bumper year. May 2018 be a year full of success for each one of you. From myself and all the team at Future Food, best wishes of the Season.
Shopping Centres are Living Centres, around the world. As Shopping centres are changing rapidly, food and hospitality is central to the business case, physical environments are crucial in creating the Centre’s Point of Difference (P.O.D.).
In this two-part blog, I will share with you, insights into what malls, shopping centres and retail precincts around the world are planning for the future; so that they remain relevant and maximise market share. In this Blog (part one) I speak of how “today’s lifestyle destinations are capturing the customer’s attention by offering beautiful spaces to eat, drink, socialise, relax and spend”. In addition to the beautifully designed and styled physical mall environments, there is the ‘Business of Food’.
Food Halls are not just food courts in different guise. They are new food destinations that are exciting consumers around the world by putting food, design and experience first. These new dining meccas are all about hospitality - built on a strategy of the structure of traditional food courts and the success of Eataly and the great food markets of the world. All of this is informed by understanding the importance of modern biophilic design principles which are aimed at enhancing the well-being of users through “green-place” features.
Last week, I wrote about authenticity – how customers are looking for an authentic and positive food and beverage experience. This leads to the simple conclusion about the Business of Food: Retailers can only maximise sales and generate profit if the product is great. Sales are driven by satisfaction.
Let’s start off by saying that commercial hospitality is everywhere we look. From our morning coffee to our brunch on the weekend. We are looking for the same thing – an authentic and positive food and beverage experience.