Reconnecting with Customers

Reconnecting with Customers

Building Loyalty and Maximising Sales by leveraging unique Points of Difference (PODs)

Maintaining a loyal and diverse customer base has never been more important in a time when most consumers are scrutinising how and where they spend their disposable income. In the last six months priorities and spending habits have shifted for consumers, while some customer segments have continued to purchase, in one form or another, there will also be a need to re-establish or reconnect with others in order to begin the journey back to previous levels of revenue and eventual profitability.

EOI Campaigns “A crucial piece of the puzzle”

EOI Campaigns “A crucial piece of the puzzle”

The food, hospitality and broader retail landscape is currently facing unprecedented challenges that will undoubtedly reshape it for years to come.

‘Out of adversity comes opportunity’ and it is Future Food’s belief that opportunity now exists to challenge the status quo, do things differently and employ a more holistic approach when attracting and engaging food and hospitality operators for your project.

Food & Beverage Strategy - Future Focused Part 2

Food & Beverage Strategy -  Future Focused Part 2

Food Beverage Strategy - Future Focused Part 2

Building great places and creating exceptional experiences for your 'Non-Online' purchases

In part one, I wrote about how flexibility must be the foundation from which to develop future-focused food and beverage strategies (F&B Strategy). Insights from our projects around the world confirm time and time again, flexibility is the key to future planning. Whilst the pandemic has driven substantial growth in on-line purchases; future spending on food and hospitality will ALWAYS be about the built environment and its uniqueness as a lifestyle destination. New Zealand’s post-pandemic immediate return to eating out and drinking in bars re-confirms customers still demand a unique physical restaurant or bar especially at malls that show intrinsic value as beautiful and hygienic socialising places.

Food & Beverage Strategy - Future Focused

Food & Beverage Strategy - Future Focused

Food Beverage Strategy - Future Focused

In this two-part blog, I will share with you why change is good when it comes to food and hospitality planning and how new opportunities must harnessed in order to think differently and to future-focus food and beverage strategies (F&B Strategy). One that complements the vision for the project; including the built environment, placemaking, lifestyle attributes, anchors and entertainment features, to name a few.

Food & Design: A Partnership For Success

Food & Design: A Partnership For Success

Future Food, as specialist food advisors to architects and designers, have long promoted the idea that good food and good design are intertwined in a harmonious relationship that provides an essential platform for success in any food & hospitality business. Now more than ever as hospitality pivots due to unpredictable and pervasive external factors, design and food will need to evolve to create experiences that adapt to meet the ‘new’ needs of customers and ensure satisfaction is maintained in order to retain as many customers as possible in the coming months and years.