Hospitality in Australia Emerging from under the Pandemic Restrictions

Hospitality in Australia Emerging from under the Pandemic Restrictions

Staying positive, finding the silver lining & planning for the ‘next normal’.

There are hardly enough words in any language to fully capture or encapsulate the complete emotional and physical toll that the COVID-19 pandemic has had and will continue have on our family, friends, colleagues, co-workers and our hospitality industry in Australian. We will have a shared experience as a country, society and culture, it will also be an intensely personal experience, and this will play out in our hospitality industry as we emerge from under the pandemic restrictions. The ‘new normal’ is the recent catch phrase widely used but we have taken the view that this is inadequate, as it will be quickly be replaced by another ‘new normal’ as conditions change. A more apt description for rapidly changing near future is the ‘next normal’ and the next and the next.

Modern Elevated Standards of Campus F&B

Modern Elevated Standards of Campus F&B

Enhancing the on-campus experience, with ‘High Street’ quality experiences.

We all may have tried to erase the sordid memories from our consciousness of the types of food and beverage that we were exposed to during our days as University / TAFE students, but have you ever thought that perhaps our modern-day love affair with consuming all the finest things, may in fact have sprouted from these distant and not so pleasant memories.

The staple diet of two-minute noodles, instant coffee, cheap booze and fast food is synonymous with the psyche of being a University student on a tight budget, with limited resources, time or motivation to boot.

But are these stereotypes fading into oblivion, with priorities of students being reprogrammed with greater expectations relating to modern food and hospitality experiences, akin to what we are seeing more broadly across the industry?

A Bridge Somewhere - Going back to basics

A Bridge Somewhere - Going back to basics

About 23 years ago, comedians Rob Stitch and Tom Gleisner produced and starred in A River Somewhere, a brilliant series about fly-fishing – a passion that both of them shared. All told, they went to thirteen locations around the world to, “catch dinner and have it cooked in a local style.” Today, as we seek to build a bridge somewhere to a place that is virus-free, hospitality is being forced to revert to the simplicity that Rob and Tom sought.

This new period we are in has brought about a lot of very thoughtful introspection about the new normal. These actually provide us with a roadmap as to where this bridge might lead us. We present two perspectives that complement each other well.

Eating with Your Eyes – Food, Design and Social Media

Eating with Your Eyes – Food, Design and Social Media

We live in a digital era where we are all critics. Social media and the Internet, in general, drive our ability to offload our opinions on every element in our lives. Food is a major part of this because our exposure to food globally has dramatically changed. We can view the latest trends from around the world while sitting on our couches. All businesses, but especially F&B operators, need to adapt to this new normal and recognise that their presence cannot just be confined to within their four walls.

Use social media but use it tastefully. The key to remember is that the online personality of your business has to match both the in-store experience and the profile of your customers. Use digital communications to draw customers in and then deliver the best. Represent who you are and what you have to deliver. Above all, be genuine and be real.

Did you know there is a sustainable volume of food and hospitality revenue for every project?

Did you know there is a sustainable volume of food and hospitality revenue for every project?

Determining a hospitality strategy that maximises food and hospitality revenue is the goal that many of our clients wish to resolve when they partner with Future Food. However, in order to do that we must first understand the size of the project’s food and hospitality revenue potential and then the important part – aligning that available spending with the need states and aspirations of their target market(s) in order to maximise the potential for the project.

Improving the Sustainability of Your Restaurant During Challenging Times

Improving the Sustainability of Your Restaurant During Challenging Times

The sustainability of any restaurant or F&B business is always dependant on meeting the needs of the intended target market and remaining relevant to those customer segments with authentic food and a range of promotions, offers and experiences that encourage repeat patronage. Although COVID-19 virus is extreme business interruption and thankfully not an everyday event, it does demonstrate how an external event can devastate a business or sector of hospitality reliant on a narrow target market focus. The everyday trading lesson is for restauranteurs and F&B operators to boost the sustainability of the business with active, customised and well communicated promotions, offers and experiences, expanding the target market base to create a more sustainable revenue base.