Designing a Precinct that Responds to Purchase Paths

Designing a Precinct that Responds to Purchase Paths

It is believed that up to 35% of all food sales are generated form impulse purchases and this rises to 45% in some countries in Asia. But what does this have to do with the design of your space? Purchase paths are key to gaining these transactions within a precinct and it all comes down to the way a space is designed to allow customers to walk through, seek out and purchase with ease and sometimes without even thinking. 

How Hospitality and the Customer Experience are Revolutionising our Retail Precincts

How Hospitality and the Customer Experience are Revolutionising our Retail Precincts

Shopping centres are becoming community spaces as opposed to the traditional shopping hub they once were. These spaces are purpose built for people to meet, eat and be entertained in, The industry has the opportunity to create developments that are usable and desirable to the modern customer. Our customers now have the world of shopping in the palm of their hands and hence are looking for that differentiating factor from the spaces they visit. To support this transition, food and entertainment within these spaces has and will continue to grow as an asset category as they provide the point-of-difference (POD), the customer experience and memorable hospitality that cannot be found on the web. 

How to Boost the Visual Appeal of Your Food and Beverage Outlet

How to Boost the Visual Appeal of Your Food and Beverage Outlet

Gaining appeal and setting the mood of food and beverage outlets means engaging the customers eye with purposeful visual cues from ambient lighting to consistent and bold branding. We want to explore the use of lighting techniques and graphic design in hospitality and how these harmonise with a food and beverage outlet’s offering to complete the look and feel of the place. 

Designing Your Front of House, Back of House and Counter Spaces for Maximum Sales Potential

Designing Your Front of House, Back of House and Counter Spaces for Maximum Sales Potential

The way a customer rates a place is not on the size or scale of the shop, it is how immersive and experiential the environment is and how it compliments the food offering - food and design need to work in harmony which means operational efficiencies and ergonomic design need to be implemented perfectly. Let’s delve deeper into the key considerations of a concept to ensure functionality meets clever and creative design.

How Millennials Want to Spend Their F&B Dollars

How Millennials Want to Spend Their F&B Dollars

44% of the money Millennials spend on food goes towards buying food when they’re out and about or ordering take away. However, when it comes to what they want to spend their money on, market research has shown that they are looking for something very specific when it comes to their food experience they invest in. Here are the 5 key things Millennials want and will lead to gaining and retaining their business if you provide them.

4 Ways You Can Continue Creating a Better Customer Experience

4 Ways You Can Continue Creating a Better Customer Experience

Keeping an eye on the experience you’re delivering to your customers is necessary to ensure you’re still doing a good job. Staff can quickly drop their standards, customers can adjust their wants and needs or centre management can change hands - all of which can lead to a change in the customer experience or what the customer expects from their time with you. This is why it’s important to monitor how you’re doing and continue to implement strategies to elevate the F&B experience. Here are four tips to ensure you continue to improve the customer experience to give them more and more of what they want to ultimately better your business.