Business

Food & hospitality is open for business

Food & hospitality is open for business

We as an industry are back and open for dine-in business. The profound power of the anticipation and excitement these simple words hold is balanced by the weight of a new normal for food and hospitality operators. This Monday has seen every state government now relax restrictions sufficiently to reopen our dine-in service – albeit in differing degrees from state to state. If reports of Monday night covers around Melbourne are anything to go by, diners are quite literally salivating at the chance to return to their favourite venue; as competitive as this has become as the reality of seating limitations make this once relatively simple pleasure, not quite so simple.

Eating with Your Eyes – Food, Design and Social Media

Eating with Your Eyes – Food, Design and Social Media

We live in a digital era where we are all critics. Social media and the Internet, in general, drive our ability to offload our opinions on every element in our lives. Food is a major part of this because our exposure to food globally has dramatically changed. We can view the latest trends from around the world while sitting on our couches. All businesses, but especially F&B operators, need to adapt to this new normal and recognise that their presence cannot just be confined to within their four walls.

Use social media but use it tastefully. The key to remember is that the online personality of your business has to match both the in-store experience and the profile of your customers. Use digital communications to draw customers in and then deliver the best. Represent who you are and what you have to deliver. Above all, be genuine and be real.

Did you know there is a sustainable volume of food and hospitality revenue for every project?

Did you know there is a sustainable volume of food and hospitality revenue for every project?

Determining a hospitality strategy that maximises food and hospitality revenue is the goal that many of our clients wish to resolve when they partner with Future Food. However, in order to do that we must first understand the size of the project’s food and hospitality revenue potential and then the important part – aligning that available spending with the need states and aspirations of their target market(s) in order to maximise the potential for the project.

Improving the Sustainability of Your Restaurant During Challenging Times

Improving the Sustainability of Your Restaurant During Challenging Times

The sustainability of any restaurant or F&B business is always dependant on meeting the needs of the intended target market and remaining relevant to those customer segments with authentic food and a range of promotions, offers and experiences that encourage repeat patronage. Although COVID-19 virus is extreme business interruption and thankfully not an everyday event, it does demonstrate how an external event can devastate a business or sector of hospitality reliant on a narrow target market focus. The everyday trading lesson is for restauranteurs and F&B operators to boost the sustainability of the business with active, customised and well communicated promotions, offers and experiences, expanding the target market base to create a more sustainable revenue base.

Great Service in an Era of Labour Costs and Technology

Great Service in an Era of Labour Costs and Technology

Will Guidara, one of the owners of Eleven Madison Avenue in New York, has been quoted as saying that it’s “compassion and passion [that] gives a fantastic dining experience.”

As every successful restaurateur will tell you, passion is the reason that they started their venture in the first place. It’s what continues to drive their activities. But passion alone can only take you so far.

Jay Rayner, the UK food critic, has recently written that he, “does not regard the table primarily as a place of nutrition. That’s just something which, happily, comes with the territory. It’s a place of joy.”