Business

The Digital Foodscape

The Digital Foodscape

Whilst the hospitality industry might be protected from the impact of technology, it is still important that we are across how consumers are using technology as it plays a major role in how customers are making their decision on where and what they spend their food dollars on. 

The Digital Foodscape is the language of Millennials (the foodie generation) and Gen Z (the MasterChef generation). They read menus on their phones, choose items based on the photos they’ve seen and share their experiences with friends via their own social media platforms. 

Mixed-Use Developments for Eat, Work, Rest and Play

Mixed-Use Developments for Eat, Work, Rest and Play

Our job as food consultants has completed transformed from what it was 30 years ago. We are no longer masterplanning traditional food precincts marked with a ‘food court’ sign but working on creating places out of spaces including high street shopping strips, purpose-built laneways, urban markets, cafe courts and business hubs servicing hundreds of workers. One area we are seeing major developments in, an area of our work that definitely did not exist 30 years ago, is mixed-used developments - the modern solution to living, working and playing in the one place. 

The Psychology of Menu Design

The Psychology of Menu Design

How good menu design can persuade your customers to buy more

As a consumer, whether we like it or not, psychology has been used to determine the way we create and angle marketing and as we focus more on the customer, understanding the psychology of these people is a key part of business success. As an operator, there are many ways we can use this to our advantage to maximise sales opportunities and profit margins and increase customer satisfaction as well as return visitation.

The Art of Placemaking in Hospitality

The Art of Placemaking in Hospitality

Turning a space into a place is about providing an area of social congregation. Food and beverage planning is imperative to this however, the design that contributes its textures and layers to the space needs to be equally as inspiring and aspirational to ensure that customers want to stay in the space and return time and time again. 

The Future of Quick Service Restaurants

The Future of Quick Service Restaurants

Recent research by Deloitte on quick service (QSR) and fast casual restaurants shows that there are some very particular factors that make it easy for a person to choose a menu, spend more and return again and again and these factors will be some of the keys to future success for food and beverage outlets. Here are 5 key facts found in the research that customers want from their QSR’s and fast casual restaurants into the future

8 Ways to Be the Most Sustainable Restaurant in the World

8 Ways to Be the Most Sustainable Restaurant in the World

Throughout our blogs, we’ve touched on a number of the factors that will get a customer to choose your business over another. They include things like visual appeal, marketing and loyalty programs but a big factor for many customers nowadays is sustainability - where food comes from, how it is prepared, how many miles it traveled to get to the plate and what happens with the leftovers. Consumers regularly factor sustainability into purchasing decisions with up to a third of consumers buying from brands based on their social and environmental impact.