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Hospitality Masterplanning Korea’s Largest Shopping Mall: Shinsegae Starfield Hanam

Hospitality Masterplanning Korea’s Largest Shopping Mall: Shinsegae Starfield Hanam

Future Food were brought onto the Shinsegae Starfield project as the principal hospitality masterplanners to work alongside owners, Shinsegae Property and Taubmans Asia. With an investment price tag of $1.3 billion, the scale of this project is one of the the biggest Korea has seen. See how Future Food tackled this project to deliver a world class dining experience to suit the elevated retail and entertainment offer at Shinsegae Starfield, Hanam.

The Art of Hospitality Masterplanning in Retail Centres

The Art of Hospitality Masterplanning in Retail Centres

Today, food and beverage is one of the biggest assets to a development proven by the exponential growth that has occurred in this category over the last few years. The global food and beverage market has been growing at roughly 5% a year and in doing so, food outlets are now making up over 20% of new and redeveloped retail centres as they become a mainstay and an anchor for shopping centre success. Over the years, and as avid foodies, the Future Food team have learnt that there are a set of common key components that successful hospitality masterplans posses.

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore. 

5 Factors for Successful Evening Trade in Retail Centres

5 Factors for Successful Evening Trade in Retail Centres

Strategic masterplanning is a central component of a city’s or shopping centre’s night time economy. With successful application and maintenance of a evening-inclusive masterplan within centres, developments or other mixed-use sites, there is major potential to maximise sales and subsequently, optimise rental rates.So, what are the key elements that are required to developing the experience and food and hospitality offer to create successful night time trade? 

10 Big Changes Happening Right Now in the Retail Food and Hospitality Sector

10 Big Changes Happening Right Now in the Retail Food and Hospitality Sector

Is it possible that the modern lifestyle destination will drop the four-letter word M.A.L.L. as it reinvents itself as a mixed-use project? These spaces are now featuring food, hospitality, entertainment and other experiential asset-growth segments which expand beyond the four-letter word, mall. As advisors to the retail industry, we are witnessing a number of important changes in the sector. Here are our top 10 changes shaping the way these developments are created. 

The Shopping Mall: Then, Now and The Future

The Shopping Mall: Then, Now and The Future

At the inception, a shopping mall was a simply structured space that provided a one-stop-shop for household commodities and other retail items. Today, the function, design and overall purpose of the shopping mall as vastly changed. Walk through the evolution of the shopping mall, from what it has been to what it is now and what it will be in the future.