Strategic food and dining master planning is a central component of a city’s or shopping centre’s night time economy (NTE). With successful application and maintenance of a master plan, there is major potential for the trading day to be extended for many food and beverage operators thereby maximising sales and subsequent rental optimisation. So, what are the key elements of F&B master planning that are required to produce the world’s best practice when it comes to developing experience and retail food as a key player in the night time trade?