Sales

Hospitality Mindset – A sales & service maximiser approach (Part 2)

Hospitality Mindset – A sales & service maximiser approach (Part 2)

In part one of this article, I spoke about the customer’s timeless desire and appreciation of quality food and service and how this is the platform from which to drive food and hospitality sales.

Let us be clear from the outset, it is all about sales. Why? because Food+Design+Service =Sales=Rent=Profit=Asset Growth.

In a post-corona world, (at least in Australia and New Zealand,) we have new expectations of our cafes, restaurants, pubs, roof-top bars and food halls, as we all strive to regain daily routine and a comfort-level in the next-normal.

Designing a Precinct that Responds to Purchase Paths

Designing a Precinct that Responds to Purchase Paths

It is believed that up to 35% of all food sales are generated form impulse purchases and this rises to 45% in some countries in Asia. But what does this have to do with the design of your space? Purchase paths are key to gaining these transactions within a precinct and it all comes down to the way a space is designed to allow customers to walk through, seek out and purchase with ease and sometimes without even thinking.