Do you or your operators run a loyalty program? If not, it might be time to consider it. Recent research conducted by Nielsen has shown that loyalty programs can increase frequency of visits and customer spend, two major goals when building a successful food and beverage precinct or developing a new F&B concept.
Your unique selling point or USP is your selling proposition. It is what defines your centre or development’s unique position in the market and contributes to achieving the desired ‘destination’ status that asset holders should be striving for today. At the end of the day, every centre or precinct wants to be known and wants to be famous. This is why your USP is so important to the success of centres today.