Future Food gets to work on large projects, and we love the city shaping scope of a big development. Yet some of the more interesting projects that we've been working on over the last 24-36 months have been those from private independent developers.

The level of entrepreneurship, creativity, artistic direction, attention to detail and placemaking makes these vibrant projects and developments, truly exciting platforms to work with. Our recent partnership with companies like Perri Projects and Pellicano have allowed us to contribute to more boutique personalised projects. Creating a food strategy and operating model for these developments requires a subtle approach that considers each development through the perspective of its target users.

So far, 2018 has been the year of the fresh food market for Future Food. With a number of projects in the pipeline as well as a number recently completed including the Adelaide Central Market and Box Hill Central, we are seeing strong growth in this hospitality sector. The growth is sparking interest in market management and developers around the globe to reposition and reinvigorate existing markets to ride this growth or include market concepts in the masterplans of future developments. 

Over our forty years`of experience, Future Food has worked alongside innovative developers and property management companies to redefine the way food hospitality is planned, delivered and managed in our workplaces and office lobbies. Collins Square, a Future Food project that was delivered in partnership with leading Australian developer, Walker Corporation is a good example of how a hospitality strategy combined with a range of other place-led initiatives can elevate the workplace experience.

Food within institutions and companies has gained little airtime in the past when it was provided as an afterthought or company cafes were placed as a space filler, gaining business by default due to workers passing through. Nowadays we are seeing a growing body of institutions and companies who are incorporating food into their business strategy as a way of living up to their ethos. This is because food has and will continue to become an integral part of our lives as it is not only a necessity to us to have but the hospitality of food is a powerful way to stand by values if you provide it based on building relationships, supporting wellbeing and choosing brands/offers which align with your core values. Here are three major ways in which a hospitality strategy can be a part of your core values.