The food and beverage category has been growing strongly and does not appear to be slowing down. When we look at the fact that Australians alone are spending $45 billion per year on eating out, it comes as no surprise why developments and precincts are filling up the space with more food and beverage offerings to raise more business. What is it that is driving this growth in the food and beverage category? What is drawing the customer in more than ever? and what makes them see value in food so much as to invest into it?
Last week’s post introduced mixed-use developments to our readers including what they are and what makes them appealing to the modern person. With people wanting a more centralised life, the mixed-use development is perfect for those seeking to live, work and play in the same space as it satisfies the convenience factor, the liveability factor and the need for social connection with ease.
So what do you put in a mixed-use development? What food and beverage outlets would make it a convenient, liveable and social building? We’ve put together a basic outline of what could go into these developments to ensure it meets success status for both the asset owner and the customer using it.
Strategic food and dining master planning is a central component of a city’s or shopping centre’s night time economy (NTE). With successful application and maintenance of a master plan, there is major potential for the trading day to be extended for many food and beverage operators thereby maximising sales and subsequent rental optimisation. So, what are the key elements of F&B master planning that are required to produce the world’s best practice when it comes to developing experience and retail food as a key player in the night time trade?