Hotel

The Commercial Catering ‘shake up’ is here and been brewing for a while – what 2022 holds

The Commercial Catering ‘shake up’ is here and been brewing for a while – what 2022 holds

The last few months in the commercial catering world has been a hive of behind the scenes activity and jostling for position in a stayed market, as the pandemic has accelerated senior management team’s collective inertia or depending on who you talk to, the more fashionable ‘agile pivot’. Perhaps, some of these recent moves could be more accurately described as being wedged into a corner through previous strategic and/or marginal decisions (made under relatively normal and even buoyant times), come home to roost in less than exceptional times. But while the congratulations, back slapping and commiserations are shared around – who is actually looking after the customer? Let’s find out.

The elevation of F&B in the Hotel industry

The elevation of F&B in the Hotel industry

Future Food are leaders in Food & Hospitality Consulting to the hotel industry, partnering with developers and hotel operators around the world to maximise the benefit food and beverage can bring to their property.

Throughout 2018/2019 it seemed that every week we were picking up the newspaper and reading announcements of the “Next New” hotel being built in one of our capital cities, or the first of its kind new ‘Lifestyle’ hotel brand entering the market to cater towards new customer demands in the aspirational hotel market.

With the introduction of brands like 25 Hours Hotels by Accor, Voco Hotels by IHG and W Hotels by Marriott, it appeared that the ‘lifestyle’ product was on-trend and in high demand, yet the announcement of global leaders including St Regis, Ritz Carlton and Mandarin Oriental also eyeing off new locations in Sydney, Perth and Melbourne revealed the push across all levels of hotel positioning.